Privacy Policy

Privacy Policy

Silver Empire
Effective Date: 30 December 2025

Silver Empire (hereinafter referred to as “Silver Empire”, “Company”, “we”, “us”, or “our”) is committed to protecting the privacy, confidentiality, and security of personal information belonging to our customers, website visitors, and business partners.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information obtained through our website https://silverempire.in/
(“Website”), in-store visits, purchases, or any interaction via phone, email, WhatsApp, or other communication channels.

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By accessing or using our Website, placing an order, visiting our store, or otherwise providing personal information to us, you acknowledge that you have read, understood, and agreed to be bound by this Privacy Policy. If you do not agree, please refrain from using our services.

This Privacy Policy is governed by and construed in accordance with the laws of India, including the Digital Personal Data Protection Act, 2023, and all other applicable rules and regulations.<!--EndFragment -->

1. Scope and Applicability

This Privacy Policy applies to:

  • Visitors to the Website

  • Customers and prospective customers

  • Individuals submitting enquiries, feedback, or service requests

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    Users interacting with us through phone, email, social media, or digital platforms

    This Policy does not apply to third-party websites, applications, or services that may be linked from our Website. Silver Empire is not responsible for the privacy practices of such third parties.

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2. Information We Collect

2.1 Personal Information

<!--StartFragment -->We may collect personal information voluntarily provided by you, including but not limited to:<!--EndFragment -->

  • Full name

  • Mobile number

  • Email address

  • Billing and delivery address

  • Order details and purchase history

  • Product enquiry information

  • Communication records (emails, calls, messages)

  • <!--StartFragment -->Payment-related information<!--EndFragment --> (<!--StartFragment -->processed securely through authorised third-party payment gateways;  <!--StartFragment -->we do not store complete debit/credit card or banking details)

<!--StartFragment -->Providing personal information is voluntary; however, refusal may limit our ability to provide certain services.<!--EndFragment -->

2.2 Non-Personal & Automatically Collected Information

<!--StartFragment -->When you visit our Website, certain non-personal information may be collected automatically, including:<!--EndFragment -->

  • IP address

  • Browser type and version

  • Device information and operating system

  • Pages visited, time spent, and navigation behaviour

  • Referral URLs

This information is used strictly for analytics, <!--StartFragment --> security monitoring, and improving Website functionality.

3. Purpose of Collection & Processing

<!--StartFragment -->We collect and process personal information only for lawful and legitimate business purposes, including:<!--EndFragment -->

  • Processing and fulfilling orders

  • Managing payments, deliveries, and customer support

  • Responding to enquiries, feedback, or complaints

  • <!--StartFragment -->Providing information about silver jewellery, accessories, collections, and offers<!--EndFragment -->

  • <!--StartFragment -->Improving Website performance, usability, and customer experience<!--EndFragment -->

  • <!--StartFragment -->Maintaining internal records for accounting, auditing, and compliance purposes<!--EndFragment -->

  • <!--StartFragment -->Sending promotional communications or marketing messages only with explicit customer consent, which may be withdrawn at any time<!--EndFragment -->

We follow the principles of data minimisation, purpose limitation, and lawful processing.

4. Jewellery Product & Pricing Disclaimer

<!--StartFragment -->All product images, descriptions, weights, purity details, and prices displayed on the Website are indicative and for informational purposes only.<!--EndFragment -->

<!--StartFragment -->Actual product specifications and pricing may vary due to:<!--EndFragment -->

  • <!--StartFragment -->Variations in craftsmanship and finishing<!--EndFragment -->

  • Fluctuations in silver market rates

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    Applicable making charges, GST, and other statutory taxes

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Final details are confirmed at the time of order processing or delivery.

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5. Cookies & Tracking Technologies

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Our Website may use cookies, pixels, and similar technologies to:

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  • Enable core Website functionality

  • Analyse traffic and usage patterns

  • Improve navigation and user experience

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You may manage or disable cookies through your browser settings. Disabling cookies may affect certain Website features.

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6. Disclosure of Personal Information

Silver Empire does not sell, rent, or trade personal information.

Personal data may be disclosed only in the following circumstances:

  • To trusted third-party service providers (such as logistics partners, payment processors, IT vendors) strictly for operational purposes and under confidentiality obligations
  • When required by law, court order, or regulatory authority
  • To protect the legal rights, property, safety, or interests of the Company, its customers, or the public

All disclosures are made in compliance with applicable Indian laws.

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7. Data Security Measures

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We implement reasonable administrative, technical, and physical safeguards to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

While we adopt industry-standard security practices, no method of electronic transmission or storage is completely secure. Users acknowledge and accept this inherent risk.

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8. Data Retention

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Personal information is retained only for as long as necessary to:

  • Fulfil the purposes outlined in this Policy
  • Comply with legal, regulatory, accounting, or audit requirements

After the retention period expires, data is securely deleted, anonymised, or destroyed.

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9. Third-Party Links

<!--StartFragment -->Our Website may contain links to third-party websites or platforms. Silver Empire is not responsible for the content, security, or privacy practices of such external sites. Users access third-party links at their own risk.<!--EndFragment -->

10. Children’s Privacy

<!--StartFragment -->Our Website and services are intended for individuals 18 years of age or older. We do not knowingly collect personal information from minors. If such data is identified, it will be promptly deleted.<!--EndFragment -->

11. Your Rights

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Subject to applicable laws, you may have the right to:

  • Access your personal information
  • Request correction or deletion of inaccurate or unnecessary data
  • Withdraw consent for processing where consent is the legal basis
  • Opt out of promotional communications
  • Lodge a complaint with the appropriate authority

Requests can be submitted using the contact details below and will be addressed within legally prescribed timelines.

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12. Grievance Redressal & Contact Information

<!--StartFragment -->For any questions, concerns, or complaints regarding this Privacy Policy or our data practices, <!--EndFragment --><!--StartFragment -->please contact:<!--EndFragment -->

Silver Empire

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